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Competitor mapping: The benefits and how to create your own

Sprout Social

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics.

SWOT 102
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How to build a competitive analysis report with examples and tools

Sprout Social

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Build sophisticated Listening queries to track millions of conversions happening around key topics and get a complete scope of your data to analyze insights by adjusting key filters as well without changing queries.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Maybe you’re using outdated formats or posting at the wrong times.

SWOT 89
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How to Assimilate Competitive Benchmarking in Social Media

Valasys

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Competitive benchmarking may help in discovering the most apt KPIs, which might have served the competitor organizations in achieving their business objectives. .

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How to Develop an Outstanding Business Development Plan

Stevens & Tate

Through a comprehensive analysis, you can identify your business’s strengths, weaknesses, opportunities, and threats (SWOT analysis) and capitalize on your advantages while mitigating risks. This helps identify bottlenecks, optimize the customer journey, and improve conversion rates.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

20+ Benchmarks for Measuring B2B SEO Performance. Keyword SWOT Analysis: Finding Your Content Opportunities via Search Engine Land. How to Blast Away the Top 15 Conversion Roadblocks on Your Website via Quicksprout. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy.