KoMarketing Associates
JUNE 17, 2020
Inspiring quotes laid out in a visually compelling way. Hip photos of your company’s employees focusing on their work or collaborating with peers. Photos of your company’s events and community service events. Visually-appealing excerpts from any pieces of content you’ve published lately. And the occasional dog photo.
Sprout Social
DECEMBER 5, 2023
That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. What does it say about the way brands co-opt BIPOC culture? “Who do consumers think runs brand accounts?” Candidly, we hoped consumer perception was far from reality. Which means the industry is primarily made up of Millennial white women.
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seo.co
OCTOBER 6, 2021
This section of the guide will explain how to increase the number of people who end up taking meaningful action—whether that’s buying a product, filling out a form, or micro converting, as most of these different types can benefit from the same best practices. Make Your CTA Visible. The placement of your CTAs is also important.
Onalytica B2B
JULY 26, 2018
Retrospectively, the ad itself was successful in raising brand awareness (albeit negative) and conversation about the drug spiked at 500%. It has been well reported that circa 92% of people trust a recommendation from their peers above a recommendation from a well-known brand. The Kim K effect. It’s Human Nature to Follow Others.
Buffer
DECEMBER 17, 2018
Brian : One study shows that 70% of millennials base their decision to buy a product based on recommendations made by their peers on social media. Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. But where are marketers to go for reliable insights ? James Scherer.
NetLine
OCTOBER 10, 2019
Only 2.35% of visitors coming to your landing page actually become leads. . That’s right. To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. Breathe easy, B2B explorer. You’ve come to the right place.
Zoominfo
JUNE 22, 2021
Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years. This called for marketers to find another way to track and analyze users’ online behavior in order to serve relevant ads. In other words, iPhone users are now opted out of data tracking by default.
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