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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Resellers or VARs.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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A Simple, Straightforward Guide to IDX in Real Estate

Hubspot

The MLS is a suite of private, regional databases used by real estate brokers to share property listings. Internet Data Exchange (IDX) encompasses the rules, systems, and software which allow real estate brokers and agents to share each other’s listings. Broker Reciprocity. So glad you asked. What is IDX?

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How the Rise of Crypto Mining Will Impact the B2B Ecosystem in 2021

Valasys

In brief, cryptocurrency mining is a term that refers to the process of gathering cryptocurrency as a reward for work that is complete. Moreover, in the year 2021 regulated digital exchanges custodians will continue to be announced and are expected to go live. The trend has gained immense precedence in recent times.

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What is programmatic advertising?

Bannerflow

It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. This used to be quite a manual process, that involved requests for proposals (RFPs), human negotiations, and manual insertion orders. Read more here.

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Why You May Want to Rethink Data, Privacy, and Content

Content Marketing Institute

Here’s a look at some recent articles that have the CMI team (and, likely, other content marketers) pondering big questions about what data we can collect and what practices and processes we should follow to create trustworthy content experiences for our audiences. What constitutes a valuable data exchange? Click To Tweet.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

10 Contact and account data Email campaigns Visitor tracking Totango Designed for customer success teams, Totango offers a free plan that covers up to 100 accounts. At $150, Enterprise costs twice as much, adding workflow and approval automation. Unlimited doubles this price again in exchange for 24/7 support.