Convince & Convert

MARCH 28, 2012

So with Americans already willfully engaging in casual gaming, doesn’t it make sense for brands to gamify their customer service call center experiences to leverage an activity customers clearly (and already) enjoy ? Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment.

Work Management 127

Work Management Marketing Management Service WOM 127

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. It can work quickly, but it's a little gimmicky.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Martech Advisor

OCTOBER 18, 2019

.” So, what do word of mouth (WoM) and going viral mean in this context? These terms imply how the product or campaign became a hit without the brand’s active participation. ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. .”

Practices 43

Practices Examples WOM Media 43

Webbiquity

AUGUST 22, 2012

” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). Old-fashioned word of mouth (WOM): while so much attention today is lavished on social media marketing (and not unrightly so necessarily), the fact is–people still talk.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Inbox Insight

NOVEMBER 13, 2018

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. If you don’t, you will have to rely more heavily on behavioral information gathered from online activities.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. link] #SMM [link] Face to Facebook RT @jaybaer Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Hubspot

JUNE 19, 2014

Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. WOM: Word-of-Mouth. DMs can only be sent to your followers. See IP Address.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28