Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)
Customer Experience Matrix
OCTOBER 22, 2013
Here we see a very different story: marketing automation and lead nurturing (listed separately) are clear outliers in a bad way: among the less effective tactics and the hardest to execute. This is similar to the BtoB study I cited last week , which found that just 26% of marketing automation users had fully adopted their system.
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