Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. A report by Google shows that businesses typically see 200% ROI from AdWords. . You can use something like Google Analytics’ User Flow report to do exactly that. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Optinmonster

MARCH 11, 2024

According to research: The average consumer reads 10 online reviews before making a purchase decision. Testimonials can increase conversions on sales pages by 34%. WiserNotify also offers powerful A/B testing and reporting features to help you improve your social proof marketing.

Tools 69

Tools Work Management Marketing Management Best Practices 69

Content Standard

APRIL 3, 2015

A Media Insight Project study on the media consumption habits of Millennials, released last month by the American Press Institute and the Associated Press-NORC Center for Public Affairs Research at the University of Chicago, reveals that the majority of Millennials consume news. And 51 percent report being mostly or almost always online.

Social Media 40

Social Media Media Word of Mouth Case Studies 40

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. 69% of companies report their video marketing budget is increasing. Ascend2. . 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Heinz Marketing

MARCH 26, 2018

First part of your research, you going to do a ton of first prior research for the upper level funnel. That’s some of our first part of research data there, right? And those pieces can be things that perform really well for us, our case studies. We do a ton of trying to catch you blog content. Then we start to layer out.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 48