Remove solutions
article thumbnail

Going back to basics: Marketing as a conversation

Martech

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

article thumbnail

Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Conversational Artificial Intelligence (AI) is already a fixture in our personal and professional lives. From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. A Brief History of Conversational AI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams To Work More Efficiently At Scale

Conversica

Using Conversica’s Powerfully Human Conversational AI Digital Assistants, the Integration Gives CS Teams Unlimited Capacity for Proactive Communication with Customers Triggered by Data from Gainsight. Conversation Automation: The Need to Enhance CS Teams’ Efforts. FOSTER CITY, Calif., August 16, 2022 – Today, Conversica, Inc. ,

article thumbnail

What Are The Different Types of Contact Center? (And Which One Is Right For You?)

TrustRadius Marketing

For new contact center businesses, nothing’s more frustrating than investing in an inbound call center solution only to realize your agents need an outbound contact center platform. Worse still is realizing your new on-premise software will need to be replaced with a cloud-based solution within the next year.

article thumbnail

How to Find and Reach Your Target Audience on Instagram

Sprout Social

If your business already has defined buyer personas , it will often make sense to reuse the same information to define your Instagram target audience. Have a clear idea of what the typical customer looks like for your business. Conduct social listening to understand relevant conversations. Start with larger personas.

article thumbnail

Tips and Tricks from the LiveSocial Leaderboard

Seismic

From Lessonly to LiveDocs , we leverage these solutions to maximize our customer and buyer engagements. Each post drives hundreds of prospects and multiple buying committees that I’m having active conversations with to my brand. “Drinking our own champagne” (i.e. We see this across our complete product portfolio.

Tips 52
article thumbnail

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. In this world the celebrated “solution sales rep” can be more of an annoyance than an asset. How can digital marketing help industrial companies gain an edge?

RFP 60