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Transactional SMS: The secret to improved customer engagement

Vision6

Then, look no further than transactional SMS. Transactional SMS helps businesses provide vital and time-sensitive information to their customers. In this article we will explore what transactional SMS is, how it works, its benefits, real-life use cases and how businesses can leverage transactional sms to improve customer engagement.

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Where to find marketing ideas to boost your performance

Martech

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. What triggers an automated message? I caught that website conducting an A/B test.

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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Let’s go!

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Today’s post is about Marketing Automation. Marketing Automation Platforms.

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The marketer’s guide to automating customer engagement

Martech

Automation helps you meet this demand efficiently, ensuring that every interaction is timely and relevant, significantly enhancing the customer experience and fostering stronger relationships. Let’s break down how to use automation for the best engagement at every customer touch point.

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Drip Review: What Makes It Perfect for Small Business

Optinmonster

From building eye-catching emails, automating multiple tasks, and building workflows, ESPs save you time and money. In today’s post, we’ll show you what you need to know about one of the most popular email service providers on the market: Drip. Automation. Flexibility. Lead Generation. Ease of Use. Flexibility.

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Don't Press the Pause Button after Sales - 7 Commandments of B2B Customer Retention

Albacross

Sales is not where your marketing ends. Despite the amazing numbers, it is hard-hitting to see only 17% of marketing programs budget is allotted for the post-purchase stage. For instance, let’s say a customer is trying to add custom fields inside your marketing automation tool but hasn’t really created one.