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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. After all, we email marketers sure could use the help.

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How to Write Great Google Ads Descriptions

Anyword

As we’ll see, inspiring conversion means sticking to the tried and true techniques used for many types of marketing writing, plus a few tips specific to Google. . Ad descriptions are like leads after a headline. Like leads, descriptions allow you to expand on the idea you make in the headline. What Is “Google Ads”?

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8 Essential Tips For Optimizing Your B2B Website

Lead Forensics

A properly optimized website should see a conversion rate of 1-5%, so if you’re receiving 3,000 visits a day, you could convert as many as 30-150 of your daily visitors into inquiries or warm leads. Here are 8 essential tips to get you started on optimizing your website to yield maximum lead generation results. How can you do it?

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How to Create the Three Parts for Any Sales Funnel

Webbiquity

They use multiple online marketing technologies and often incorporate automation at some point. It does much of the work for the marketer. It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. Some funnels use a content blog to market to and nurture an audience.

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5 AI writing assistants in action

Martech

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Dig deeper: ChatGPT: A marketer’s guide How to write a blog post with ChatGPT Step 1: Write a title ChatGPT works great in generating creative headlines.

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. So, to help you out we have put together a list of the top 35 common acronyms used in the digital marketing world. It acts as a digital middleman.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Value User Feedback. One effective way to spice up your email marketing efforts is to use personalized video emails.