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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

Think about how Amazon (a client of ours) has used heavily emphasized social proof in the buying experience over the last decade. The influencer content was 11 times more effective than banner ads in terms of driving real sales lift. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions.

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Why Blockchain Occupies a Unique Seat at the Advertising Table

Martech Advisor

As the innovation agenda continues to take the front seat in the world of advertising, blockchain technology has emerged as a promising answer for greater transparency, automation, and decentralization amidst the industry’s ongoing tussle with trust and privacy-related issues are discussed by Prateek Dayal, Chief Strategy Officer of Aqilliz.

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A step back: IDFA’s impact on the advertising ecosystem

ClickZ

Apple’s proposed change to the IDFA (delayed until 2021) will likely have a staggering impact on the entire advertising ecosystem and the online marketing world. — that is personalized for them with relevant ads and content. Let’s review how: Advertising time warp. But of course, there is still a cost for this.

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What is Content Personalization Marketing and Its Importance?

NetLine

It’s a strategy used in marketing where companies tailor their content—things like blog posts, videos, or advertisements—to each user’s specific interests and preferences. Ex: Dynamic on-site eCommerce ads If you’ve ever felt like the internet magically knew what you were searching for, dynamic content is likely responsible.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is a Banner Ad?

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The ultimate guide to mobile banner ads

Bannerflow

Mobile banner ads play an important role in today’s marketing mix. They are digital advertising that is engaging, relevant, and growing. In this blog we detail how to create, scale, and serve the ultimate mobile banner ad. But what is the current state of mobile digital advertising? The move against bad ads.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. That makes it really different than advertising (more on that in a bit). These random acts of content do not support strategic goals and often produce little in the form of business results.