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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event?

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5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

In all cases , we recommend adding cross-links to social media profiles, blog and company-specific RSS feeds, and newsletter subscriptions. As we illustrated in our 2015 Web Usability Report , 52% of respondents wanted to see About / Company Information when they got to a B2B vendor website. SOCIAL MEDIA ASSETS. 404 ERROR PAGES.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

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Alterian Branches Out

Customer Experience Matrix

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. Specifically, it added high volume email generation through its May 2006 acquisition of Dynamics Direct, and added marketing resource management through the acquisition of Nvigorate in September of that year.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Mergers & Acquisitions. RSS Feeds » LEADERSHIP. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. Wildfire Social Media Monitor. Related Post.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., The breakdown: “This is a new vendor for us. Vendor. -->. ); MAG Radar END-->. Mergers and Acquisitions.