Valasys

SEPTEMBER 4, 2019

The platform now, however, has been purchased by Google & cannot track Facebook data. Social Mention: This platform enables social updates like “Google Alerts” from social media platforms, Twitter in particular. LinkedIn and social media ABM for improving relationships and enhancing engagement and revenues. PANEL DISCUSSION.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 19, 2019

Tools such as Google Keyword Planner, KeywordTool.io. & & SpyFu allows marketers to research which keywords are being played around by their competitors to rank for the SERPs & how many clicks they are being able to generate.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 6, 2019

Focus towards marketing strategies, initiatives & direction of the brand, which ultimately helps in improving product development & operations. If the budget permits companies should invest in lead management & marketing automation technics & software such as Terminus or Engagio.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Oktopost

NOVEMBER 12, 2020

However, taking untapped, disjointed big data silos and organizing the reams of information to discover patterns and trends is a key element to unlocking insights to further your marketing efforts. With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. .

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

SEPTEMBER 25, 2019

Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI). Brand Lift: This helps in observing the brand citations among targeted accounts. Lead Quality: It helps gauge whether leads generated to match the lead qualification criteria.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

SEPTEMBER 13, 2019

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Let’s delve in: Google Drive : The suite of Google web tools lets B2B marketers collaborate on team files in real-time.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

NOVEMBER 22, 2019

Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI). Follow Us on LinkedIn: Contact us to fuel your marketing endeavors in a tough & challenging B2B landscape.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 30, 2019

According to a report by SEMrush top performing ad sizes identified by Google were also amongst the most frequently seen ad sizes so far in 2019, i.e. 728*90 & 300*250. The study established that the display network of Google reaches 90% of global internet users. BingAds: BingAds are second to Google in terms of fetching traffic.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

OCTOBER 3, 2019

The marketers need to measure the exact number of visitors on the website through Pinterest for which they need to define, quantify & optimize the Pinterest KPIs. The activity of each audience through Pinterest can be tracked with the help of Google Analytics. Why Businesses need to Define Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Blogs are vital & absolute indispensables tools in the modern marketers’ arsenal. percent since 2015.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Blogs are vital & absolute indispensables tools in the modern marketers’ arsenal. percent since 2015.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56