Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent signals emanate from buyers’ interactions with content.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Madison Logic

FEBRUARY 7, 2024

You must leverage your first- and third-party intent data to identify target audiences and personalize your content. A multi-channel, brand-to-demand strategy maximizes your exposure to buyers so that your brand stays top-of-mind throughout the decision-making process.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Madison Logic

JUNE 28, 2023

Your ideal customer might already use a product or service like yours. Detailed and accurate buyer personas provide insights into challenges, preferences, decision-making processes, communication channels, and desired outcomes, enabling personalized and resonating campaign strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

The Point

JULY 27, 2018

In the demand generation business, we often talk about “low bar” and “high bar” offers. The bar in either case is the level of time, effort, and commitment required of the prospect or person registering for said offer. a Webinar is a low bar offer (though not as low as a white paper because of the additional time commitment). *

Account Based Marketing 100

Account Based Marketing Campaigns Multi-Channel Demand Generation Agencies 100

B2B Marketing Exchange

MARCH 2, 2023

Session: “Sell Like A Spy: Business Development Lessons & Communication Strategies From The World Of Espionage” with Sell Like A Spy’s Jeremy Hurewitz Key Takeaway: If you feel like you’re playing tag with your prospects, you might need to beef up your intent strategies. The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Binary Demand

JULY 26, 2023

Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons! Now that we understand B2B data better let’s dive into the compelling reasons to leverage it and its critical role in propelling corporate success.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Madison Logic

JUNE 6, 2023

Demand capture can be considered in the buying journey’s mid to lower funnel. It’s important to understand that demand creation and demand capture are two sides of the demand generation coin. B2B marketers need campaigns that move both in-market and out-of-market buyers through the funnel.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions.

Demand 52

Demand Brand Identity Branding Work Management 52

Madison Logic

JULY 6, 2023

As AI-powered solutions such as intelligent process automation, predictive analytics, chatbots, and virtual assistants continue to streamline operations, improve customer service, and provide insights for informed decision-making, it is expected that interest among SMBs will only intensify. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Madison Logic

MAY 22, 2023

It’s not that they have too little intent data, but about their struggle to turn that data into useful and actionable insights. There’s a lot of intent data out there, but the real challenge is figuring out how to make sense of it and use it effectively to achieve concrete outcomes.

Intent Data 52

Intent Data Intent Spending Budget Management 52

SalesIntel

APRIL 2, 2024

Such vital information can help sales, marketing and revenue teams to strategically identify, qualify and approach their ideal buyers faster and more accurately. Sales intelligence tools are capable of monitoring millions of data points to identify key sales triggers that can enable sales and marketing teams to stay ahead of competition.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

PureB2B

APRIL 28, 2022

That was commonly the only way to introduce them to their company’s products and services. People have untold access to almost limitless information, literally at their fingertips, as they comb through websites, social media, and other online channels for research and information. Build Better ABM Lists. SDR as a Service.

Sales Management 62

Sales Management Lead Generation Sales Qualified Leads Lead Scoring 62

Madison Logic

DECEMBER 14, 2023

By saving time through the machine gathering the data and insights, you can focus on reaching the right customers with the right message at the right time. In addition to these specific use cases, AI and machine learning automate a variety of marketing tasks, such as data entry, social media management, and customer service.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Single Grain

JULY 8, 2021

That is why companies should focus on their demand generation process first. In this article, we'll explore how to use demand generation to deliver high-quality, self-filtering leads that convert into loyal clients. What Is a Demand Generation Strategy? Related Content: What Is Inbound Marketing?

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

Inbox Insight

MAY 10, 2022

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy? Reading time: 5 minutes.

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Inbox Insight

JANUARY 6, 2021

We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. distributing different content across multiple channels (28%). Reading time: 4 minutes.

Demand Generation 96

Demand Generation Webinar Metrics B2B Thought Leadership Marketing Strategy 96

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Campaign A specific series of activities used to market a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Campaign A specific series of activities used to market a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Madison Logic

AUGUST 17, 2023

With about 95% of self-guided solution research done by buyers online, how can marketers ensure that these buyers are armed with all the information needed to make an informed decision? The answer lies in stronger storytelling and a more personalized experience delivered through an account-based marketing (ABM) strategy.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52

Inbox Insight

MAY 17, 2019

Neither will relying on dated content formats or single channels to amplify your content to your target audiences at the right touchpoints. What does this mean for demand generation specialists and global content marketing campaign managers? 5 Types of Buyer Intent Data to Gauge B2B Engagement. Infographic.

Content Marketing 90

Content Marketing Planning Paid Search Agency Intent Data 90