Martech

DECEMBER 19, 2022

With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. What can GTM leaders do now to get more value from intent signals?

Intent Data 114

Intent Data Intent Marketing Analytics Tools Intent Signal 114

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Processing.Please wait.

Intent 98

Intent Account Based Marketing Bombora Intent Signal 98

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On the other hand, marketers lack visibility into why deals move slowly or lose momentum after the handoff. Act quickly on news and trends that affect the opportunity. Relate to individual buyers.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo. Not so for inbound leads. The lead is either rejected or converted.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . They are accountable for: Identifying client needs. Determining if, how and when to act.

Marketing Analytics Tools 128

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 128

Only B2B

JULY 13, 2023

There are two main types of intent data: first-party intent data and third-party intent data. First-party intent data is gathered from your own digital channels, such as website interactions, email engagements, and content downloads.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Engagio

AUGUST 30, 2017

Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM). After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just your marketing practices.

Planning 91

Planning Account Based Marketing ABM Top of Funnel 91

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Terminus

APRIL 30, 2019

Common Account-Based Marketing Terms. As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Automatic nurture emails can be established based on behavioral triggers.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Automatic nurture emails can be established based on behavioral triggers.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Terminus

NOVEMBER 1, 2017

Account-based interactions are the tactics and activities orchestrated to engage a target account. Orchestrating these interactions through multiple digital channels and through the people in your organization is key to the success of account-based marketing (ABM).

Interactive Marketing 27

Interactive Marketing Account Based Marketing Top of Funnel Planning 27

6sense

DECEMBER 9, 2021

And by leveraging 6sense’s capabilities to radically improve the customer experience (via perfectly timed personalized outreach, for instance), customers are poised to experience other lifts, including: . Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Terminus

APRIL 3, 2019

Now, we’ve deepened our integration with Bombora to bring your intent data into Account Hub automatically. No more manual exports and merging – we handle the heavy lifting for you so that you can focus on taking action on your intent data as soon as you get it. Why is intent data in Hub mission critical for me?

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Strategic-IC

MAY 5, 2022

What’s the secret to a successful Account-based Marketing strategy? There are many ingredients to success – an account-led focus, Sales and Marketing alignment , the right data strategy, an orchestrated execution…, etc. Intelligence and personalization provide those guiding lights in your ABM content strategy.

Top of Funnel 62

Top of Funnel Account Based Marketing ABM Intent 62

Zoominfo

MAY 21, 2021

To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next. GTM Plays Automated go-to-market plays that can rapidly scale your business. Try it Now What is Intent Data? When used correctly, B2B intent data boosts conversions and sales.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

BenchmarkONE

JANUARY 25, 2023

With this data, you can create highly targeted accounts and lead lists, as well as automatically verify contact information. You can also create a preferred contact persona and search for new target accounts based on your criteria. But it is not as easy as sending a simple message randomly to people. What is Sales Prospecting?

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Madison Logic

DECEMBER 14, 2023

At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions. Let’s stop that habit now.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Engagio

SEPTEMBER 21, 2020

ABM Behind the Scenes, a Chat with Peter Isaacson and Jay Tuel. For this installment of our blog series ABM Behind the Scenes , Peter Isaacson, Chief Marketing Officer, and Jay Tuel, Vice President of Sales Development, came together to discuss the virtues of Sales and Marketing alignment and its trajectory in 2021.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62