Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. The nuance is that there’s a lot of granularity within topics.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Engagio

JANUARY 7, 2019

For a look at the past, here are our expert ABM predictions from 2017. I believe far more companies will migrate part of their marketing strategy to ABM but won’t outright call it ABM. Jessica Fewless , VP, ABM Strategy and Field Marketing. Leverage intent signals to drive segmentation for your marketing programs.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Terminus

OCTOBER 29, 2021

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. With the rise of ABM, how often do you update and review your target account list ?

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

SalesIntel

AUGUST 2, 2023

Main features: Lead Validation, Enrichment, Quality, and Analysis for refined prospect targeting Browser Extension to streamline lead prospecting Lead411 – Global Reach for Prospecting Needs Lead411 offers global contact and company data, boasting over 450 million contacts within 20 million companies worldwide.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

Aberdeen

FEBRUARY 4, 2019

How Intent Data is Captured. B2B purchase intent data is captured via bidstream data, website tags, and registered user websites. Once the buyer intent signals are captured and categorized, they must be analyzed to distinguish a purchase intent signal from regular web hubbub. Pitfalls of Buyer Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

SalesIntel

MARCH 1, 2024

Main features: Lead Validation, Enrichment, Quality, and Analysis for refined prospect targeting Browser Extension to streamline lead prospecting Lead411 – Global Reach for Prospecting Needs Lead411 offers global contact and company data, boasting over 450 million contacts within 20 million companies worldwide.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Some ABM vendors offer predictive models that focus solely on account fit and pipeline probability. Accounts, Contacts, and Products All Matter.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. We’ve rounded up the most important takeaways for marketers as they think through their multi-channel ABM strategies for the future: . Convergence of Demand and ABM Marketing . Three Ways to Classify ABM Data .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

DealSignal

JULY 17, 2023

This can lead to wasted time and resources for sales and marketing professionals pursuing leads that are no longer valid. Data Types DealSignal: Data Types DealSignal offers a wide range of data types, including contact data, account data, intent data, technographic data, and funding data.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Madison Logic

AUGUST 24, 2023

Research supports using multiple sources to validate assumptions, identify buying group members, and map out the buying cycle stages. Pay particular attention to intent signals and content themes/topics buyers engage with. Buh-Bye Siloed Data, Hello Unified Signals Saying goodbye to siloed data is crucial.

Intent Signal 52

Intent Signal Marketing Automation Services Intent Data Account Based Marketing 52

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions. The data from Informa Engage is regularly edited & modified to ensure quality validation across all data sources.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

SalesIntel

JUNE 16, 2023

Features for news and person alerts let you know which prospects should be contacted Lead validation and lead quality in the context of lead creation Works with Zoho, Keap, Pipedrive, Zapier, Salesforce, and Outreach CRM, sales, and marketing solutions. Lead routing and scoring have been improved.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

SalesIntel

AUGUST 3, 2022

With 1,900 on-demand researchers validating up to 500,000 contacts every week, we ensure we deliver the exact contact you need with 95% data accuracy. RoD can be used to find contacts by specifying either an account, department, level, persona or a mix of them all. . Deduplication of Accounts. Get Started.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Contacts Enterprise Management 52

SalesIntel

APRIL 2, 2024

See G2 review for Lead411 Demandbase Demandbase helps go-to-market teams create target audiences using its Account Intelligence on top of your CRM with B2B contact & company data, intent signals, technographics, and more. SalesIntel can help you grow 5X. It integrates with major CRMs such as others.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Aberdeen

NOVEMBER 23, 2020

This intent data needs to be high – quality to provide a complete picture of business intent; diverse, capturing data across channels and across the spectrum of decision makers; and scalable, capturing intent signals from both first-party and third-party data to uncover more accurate patterns that lead to predictable results. .

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

BenchmarkONE

JANUARY 25, 2023

Triblio ABM Platform The Triblio ABM platform brings together intent data, multichannel account-based advertising, website personalization, and sales activation to enable go-to-market teams to identify and prioritize best-fit accounts at scale, engage them, and grow the pipeline.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Heinz Marketing

APRIL 30, 2018

To be successful with ABM you need – Data, Account Planning, Content, Execution and Measurement – yes ABM is a data challenge not a media challenge. But if we can look at all historic data from your wins-loss analysis, look at the accounts, score them, profile them, and build these bottom-up versus top-down.

Sales Management 58

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 58