Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. What ABM tactics should you use? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start? What’s that?

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Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Rev

NOVEMBER 1, 2023

Want to understand your customers better than—and before—anyone else? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it. So, you need a way to uncover the underlying motivations, preferences and behaviors that drive your customers’ decision-making processes.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good. Certainly there are other business justifications for ABM. Absolutely. My prescription?

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. It has been used by B2B marketers for well over a decade. Types of account targeting.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Paid Content 122

Engagio

APRIL 27, 2020

ABM has been widely adopted by B2B professionals because it’s been proven to have a higher ROI than any other marketing strategy. And many of the organizations who have added an ABM function in the last handful of years are focused on new business. In other words, ABM is extremely effective when selling to your current customer base.

Ideal Customer Profiles 90

Ideal Customer Profiles Account Based Marketing Lead Ranking ABM 90

Oktopost

APRIL 29, 2024

Social media channels provide organizations with a communication channel they can participate in directly. But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. What is social intent data?

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Intent Data Social Media Intent Lead Ranking 62

Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy. On the other hand, picking target accounts correctly is critical to the success of ABM campaigns. What’s not to like?

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 82

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. This complexity makes marketing efforts even more crucial, as you must engage with your prospects throughout their customer journey.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

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Ideal Customer Profiles Lead Ranking Cross-Selling Top of Funnel 109

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook. That’s because it works.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

SalesIntel

APRIL 6, 2023

Most sales teams waste a lot of time and resources pursuing accounts that don’t fit their ideal customer profile (ICP). To overcome this challenge, you need to have a clear understanding of your ICP. Once you define your ICP, you can use account-based marketing (ABM) to target accounts that fit your ICP.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. And that’s what probably sets ABM apart from other Go-to-market strategies. But when we asked the ABM community: “What is the hardest part of ABM?” But when we asked the ABM community: “What is the hardest part of ABM?” That collaboration.

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Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Heinz Marketing

MARCH 17, 2023

However, I am trying to practice more mindfulness, get back into creative hobbies, and significantly reduce my social media consumption. I’ve been using social media for two-thirds of my life, and after the pandemic hit, my media consumption sky-rocketed. Where might your ICP be hanging out?

Ideal Customer Profiles 96

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 96

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. How to think about ABM budgets.

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Account Based Marketing ABM Paid Content Cost 91

Only B2B

AUGUST 21, 2023

These appointments are a crucial step in the B2B sales process, as they significantly enhance the chances of converting quality leads into customers. Identifying Ideal Customer Profiles (ICPs) The first step to securing high-value meetings is to define your ideal customer profiles (ICPs).

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Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Powered by insights from customer data, industry trends, and buying behavior, they pinpoint high-value accounts with surgical precision. What is Data-driven ABM? Data-Driven ABM Strikes!

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Binary Demand

JUNE 21, 2023

In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. These insights can help businesses understand customer preferences and behavior more effectively.

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

Business Brainz

MAY 30, 2021

Many resorts to ABM as one of the best ways to build account-based engagement. When we talk about Account-based marketing (ABM), we aren’t just talking about marketing. Rather it is about accounts – accounts who have been selected and profiled for targeting. ABE is not entirely different from ABM.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Profiling 52

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. Myths like: 1.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Engagio

DECEMBER 30, 2019

With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies.

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Account Based Marketing ABM Ideal Customer Profiles Work Management 102

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). 22 Potential Touchpoints for Your Next ABM Sales Play via @spearmktg. What is the primary objective?

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Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. Leading with awareness The first thing to consider in their ABM strategy is the brand presence of their own organization. “I When you engage your ideal customer, they should know about you. “In

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Account Based Marketing ABM B2B Marketing Practices 115

DealSignal

APRIL 10, 2024

One of the most popular benefits of B2B intent data is generating intent topics (for content marketing plans), account lists, ideal customer profiles (ICPs), and buyer persona criteria. You can upload and use intent data with a tool like an ABM platform or Google Ads, which refers to them as “In-Market Audiences.”

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Who are your best customers?

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Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

The ABM Agency

APRIL 17, 2023

Reading Time: 9 minutes Reading Time: 9 minutes Account-based marketing (ABM) benefits have become increasingly significant in the world of B2B SaaS organizations, as this strategic approach allows businesses to focus their marketing efforts on specific accounts and key decision-makers. Why is ABM marketing important? Conclusion 1.

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Account Based Marketing Ideal Customer Profiles Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? Knowing Your Customers. CMOs and their teams.

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Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

The ABM Agency

APRIL 9, 2023

Reading Time: 9 minutes Account-based marketing (ABM) benefits have become increasingly significant in the world of B2B SaaS organizations, as this strategic approach allows businesses to focus their marketing efforts on specific accounts and key decision-makers. Why is ABM marketing important? Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Scoring Lead Ranking 52

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. Implementing ABM. The following list of actions offers a roadmap for the development of an ABM program. 2: Build an Understanding of Need.

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Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Inbox Insight

OCTOBER 27, 2023

Broadly, intent data can be divided into three main categories : First party intent data : This data is gathered directly from a company’s customers, and is the most reliable source of data as it is collected directly from their interactions with your website, products and services.

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Buyer Intent Intent Data Intent Demand Generation 106

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. Employee advocacy is the unsung hero of social media success. Getting employees engaged produces truly staggering social media marketing outcomes, raising performance by as much as 200% and pushing posts more than 500% farther.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Business Brainz

JULY 11, 2021

Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. 86% of ABM practitioners struggle with getting enough data and insight. B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

PureB2B

FEBRUARY 23, 2022

Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. What is PureABM?

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Account Based Marketing ABM ROI Ideal Customer Profiles 62