Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

SalesIntel

SEPTEMBER 14, 2023

Privacy remains a key concern for businesses using intent data in their marketing efforts because they must comply with rules, such as GDPR and CCPA, regarding the collection and usage of customer data.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Marketers leveraging ML Insights in multi-channel ABM see 32% lift in engagement, 28% faster sales cycle, and 17% increase in pipeline.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Marketers leveraging ML Insights in multi-channel ABM see 32% lift in engagement, 28% faster sales cycle, and 17% increase in pipeline.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. With great amounts of data come great privacy, security, and compliance requirements. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. This opportunity’s most significant growth areas include cloud security, application security, and data privacy. Who are the buyers? billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Ranking 52

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Only B2B

FEBRUARY 1, 2024

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing. Gartner , 2023) Data silos are the enemy of success.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. We refer to this world of anonymous buyer intent data as the Dark Funnel. We’re inclined to think of our steps as anonymous. But to the right sleuths, these tracks might be the next big sale. Regulatory agencies.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

TrustRadius Marketing

OCTOBER 3, 2022

High-quality, second-party, downstream intent data helps brands better understand their customers to create a personal, user-friendly experience while still protecting user privacy and anonymity. Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. Intent Data Collection Methodology. Content Classification. Historical trends.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

TrustRadius Marketing

SEPTEMBER 29, 2022

You can use insights about customers’ needs or desires to tailor messaging across multiple stages of the buyer journey—eliminating cold outreach. These personalized experiences using intent data aren’t limited to winning over new buyers. Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

You can use insights about customers’ needs or desires to tailor messaging across multiple stages of the buyer journey—eliminating cold outreach. These personalized experiences using intent data aren’t limited to winning over new buyers. Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Albacross

NOVEMBER 4, 2021

What Types of Buyer Intent Data Do You Need? Based on the sources, Intent Data can be divided into 3 categories: first-party, second-party, and third-party. First-party Intent data. But to unleash the power of the intent you’ve collected, you need to understand it, refine it, and utilize it in the way you want.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

DealSignal

MAY 3, 2018

Where data-driven marketing is going: Data, systems, and processes all geared to serve and fulfill the buyer journey–with the ability to track all the data across that journey, including your engagement points, broader buyer intent by account and demand center, as well as broader social and firmographic insights.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. In exchange for access to this data, co-op participants contribute privacy compliant, brand-anonymous visitor consumption data.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. In exchange for access to this data, co-op participants contribute privacy compliant, brand-anonymous visitor consumption data.

Intent Data 20

Intent Data Intent Bombora Dwell 20

DealSignal

MARCH 7, 2023

With the taxonomy, you can ensure that there are already audience segments within their data that are showing buyer intent for your specific products or services. Accounts that match your ideal prospects list as well as any (or all) of your intent data sets will be a good fit for your ABM campaigns.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

DealSignal

NOVEMBER 3, 2020

With the taxonomy, you can ensure that there are already audience segments within their data that are showing buyer intent for your specific products or services. Optimizing your account-based marketing campaigns with intent and financial data. Avoiding bad intent data. GDPR, data privacy & protection.

Top of Funnel 52

Top of Funnel Marketing Automation Services B2B Sales Paid Search Agency 52

BenchmarkONE

JANUARY 25, 2023

Triblio ABM Platform The Triblio ABM platform brings together intent data, multichannel account-based advertising, website personalization, and sales activation to enable go-to-market teams to identify and prioritize best-fit accounts at scale, engage them, and grow the pipeline.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

chiefmartech

SEPTEMBER 29, 2019

An ABM tiger team experimenting with a publisher’s buyer intent service. These include actual legal requirements, such as GDPR data privacy compliance. This includes black-and-white rules around data privacy compliance (i.e., A sales enablement team using an interactive content tool to create assessments.

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92