Zoominfo

APRIL 30, 2021

annually through 2027. When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Will virtual events stick around post-pandemic? It’s clear that the events landscape has changed indefinitely.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

APRIL 30, 2021

annually through 2027. When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Will virtual events stick around post-pandemic? It’s clear that the events landscape has changed indefinitely.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Webbiquity

MAY 3, 2022

More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows. Put another way, the market is expected to grow almost 20% overall by 2027. of event and exhibition businesses (in the UK) are estimated to have permanently ceased trading during 2020.”

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Binary Demand

JUNE 12, 2023

billion by 2027. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy. Offline Opportunities: Gather email addresses at events, trade shows, or in-store using physical sign-up forms or QR codes, highlighting the value subscribers will gain from joining your email list.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

billion by 2027. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy. Offline Opportunities: Gather email addresses at events, trade shows, or in-store using physical sign-up forms or QR codes, highlighting the value subscribers will gain from joining your email list.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

PureB2B

MAY 30, 2022

Challenge #4: Decline of Traditional Sales Tactics In the pre-pandemic world, trade shows, conferences, and in-person visits were a major part of healthcare tech sales. One such vertical where this is especially prevalent is healthcare technology. over 17.4%

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62