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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Event marketing budgets are rebounding, but still (for now) focused on virtual events. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. .” ” Many employees simply left the sector.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Will virtual events stick around post-pandemic? annually through 2027.

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Will Outside Sales Recover When the Pandemic Ends?

Zoominfo

But social distancing restrictions have led to the cancellation of countless conferences, trade shows, conventions, corporate events and launches. Businesses have adapted by embracing virtual events. In 2019, the global virtual events market was valued at $77.98 percent between 2020 and 2027.

Zoominfo 147
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Will Outside Sales Recover When the Pandemic Ends?

Zoominfo

But social distancing restrictions have led to the cancellation of countless conferences, trade shows , conventions, corporate events and launches. Businesses have adapted by embracing virtual events. In 2019, the global virtual events market was valued at $77.98 percent between 2020 and 2027.

Zoominfo 130