Martech
NOVEMBER 28, 2023
billion by the end of 2027, per eMarketer. As advertisers find which touchpoints drive action via targeting and tracking, they can ultimately see improved conversion rates. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. This makes customers more likely to purchase goods and services.
Martech
APRIL 10, 2023
Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. Marketers don’t need more standalone tools, they need a platform. This is not a new message from Oracle. He clearly thought Oracle was one of them. For Tarkoff, none of this works.
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Modern B2B
OCTOBER 20, 2023
and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. Whether it’s website experience, post-sales journey, customer onboarding or renewal, every touchpoint needs consideration from the customer’s perspective. The projections certainly weren’t rosy.
Salesforce Marketing Cloud
JANUARY 8, 2024
Shoppers get fresh experiences more frequently across all devices and touchpoints. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. 72% say it increases agility and lets teams make storefront changes faster. Even better?
nDash
MAY 3, 2022
million freelancers in the US by 2027, accounting for 50.9% Here are several factors to consider: Professional website: Websites are often the primary touchpoint for brands, so it’s essential to have a functioning website that looks and feels good. According to data from Statista , it’s projected that there will be 86.5
Kevin Indig
JULY 10, 2023
I’ve had many touchpoints with communities as growth vehicles (e.g. Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. I helped build the Atlassian community, which now spans over 300 events). Notions Subreddit alone has over 290,000 members.
Metadata
JULY 21, 2022
billion by 2027. Those one-on-ones are another touchpoint that give your reps the opportunity to provide a great customer experience. With ABM, if you can determine the right bait, the greater your chances of reeling in big accounts in your target audience and generating demand for your products and services.
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