Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. Dig deeper: AI in marketing: How to balance automation and the human touch 3.

Marketing AI 108

Marketing AI Advertisements Advertising Trends 108

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

APRIL 10, 2023

Marketers don’t need more standalone tools, they need a platform. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. “I haven’t seen a model where having an app marketplace actually improves the effectiveness of marketers.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing AI 108

Kevin Indig

JULY 10, 2023

I’ve had many touchpoints with communities as growth vehicles (e.g. Eric Ries writes in The Lean Startup: Before new products can be sold successfully to the mass market, they have to be sold to early adopters. Community-Led Growth doesn’t really fit into Product Growth or Marketing. It sits in between.

Communities 52

Communities Enterprise Management Work Management Startups 52

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. billion in 2027, according to Global Industry Analysts’ predictions. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. over that period.

Marketing Automation Services 142

Marketing Automation Services Enterprise Management Work Management Marketing Management 142

SocialPilot

MAY 30, 2024

Social media is an ever-evolving world, and so should your brand’s social media marketing strategy. This will help you understand the market and what works and what does not. Your brand’s social media team can perform this competitor analysis internally, or you can ask a marketing agency to do it for you.

Social Media 67

Social Media Practices Marketing AI Media 67

Valasys

APRIL 17, 2023

Table of Content: What marketing technologies will dominate 2023? What is Automation Tool in Marketing? Why marketing automation is a must in your 2023 strategy? Top Marketing Automation Tools in 2023 Future Trends of Marketing Automation Tools What marketing technologies will dominate 2023? There’s more!

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59