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Advertising on Snapchat: What Marketers Need to Know

QuanticMind

This could prove to be huge for the company (and for advertisers), as AR is set to explode in coming years: The global AR market is projected to grow at a compound annual growth rate (CAGR) of 31.5% between 2023 and 2026, The mobile AR gaming market is expected to grow even quicker, at a CAGR of 41.9%

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Driving Results with Paid Media: 6 Key Trends for 2024

Choozle

CTV ad spending has surged, projected to reach over $41 billion by 2027. In the end, Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) help marketers make smart decisions about allocating resources by showing which media channels drive the best results. gaming consoles, and more. But that’s just the beginning!