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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Brand experience (experience delivery and automation).

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

MarketingCharts AI Action: Marketers Are Boosting Their Spend In 2024 45 percent of marketers have said that they saw lack of experience as the top challenge when it comes to AI implementation, followed by 34 percent who cited ethical and privacy issues, and 33 percent who pointed to budget constraints, according to recently-shared report data of interest (..)

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TV advertising: 6 key trends to watch in 2024

Martech

Dig deeper: AI in marketing: How to balance automation and the human touch 3. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions.

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Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

QuanticMind

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Technology : Automation platforms, machine learning, analytics software, and cloud systems.

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$19.7 Billion Forecasted Evaluation Of IBM Watson Services Market

Valasys

Research Report Insights (RRI) analysis has predicted that the IBM Watson services market is set to record an outstanding rise in valuation period of 2027. By the ending of 2027, IBM Watson administrations are estimated to be sold for over US$ 19.7

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys. Technology : Automation platforms, machine learning, analytics software, and cloud systems.