Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. According to eMarketer, spend is expected to exceed $867 billion by 2026.

Marketing Attribution 102

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 102

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Huptech Web

DECEMBER 14, 2023

Companies are increasingly turning to digital marketing strategies to; Drive engagement Achieve measurable results Connect with their target audience The digital marketing industry is prеdictеd to reach $807 billion by 2026. The effectiveness of digital marketing efforts is oftеn quantifiеd and analyzed through a wеalth of statistical data.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ClearVoice

NOVEMBER 18, 2019

million jobs by the year 2026. With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. Here are some simple instructions, compliments of Google, for you to do that: [link].

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

Sharpspring

JANUARY 10, 2020

Yahoo Finance reports the chatbot industry exceeded $1 billion in 2018 and is expected to grow to over $10 billion by 2026. Because chatbots can also be integrated with eCommerce sites, the customer journey also just got a little easier. Links and buttons need to be clearly defined so users easily know to click on them.

Marketing AI 67

Marketing AI Marketing Websites Work Management Paid Search Agency 67

Marketing Insider Group

FEBRUARY 5, 2024

RankIQ) 80% of online users engage with blogs and social media sites. DemandMetric) Websites with active blogs have 434% more indexed pages and 97% more inbound links compared to those without blogs. Ahrefs) 94% of link builders prioritize link quality over quantity. billion by 2026. billion by 2026.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219