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Lead Liaison, LLC Achieves Prestigious SOC-2 Certification; Sets Sights on ISO 27001 in 2024

Lead Liaison

This significant milestone not only underscores the company’s unwavering commitment to maintaining the highest standards of data security but also paves the way for the upcoming ISO 27001 certification, anticipated in the first half of 2024.

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Top 10 Demand Generation Tools for 2024

Oktopost

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. If you want to improve your social media in 2024, Oktopost may help.

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Did martech break B2B marketing?

Martech

We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing. Part three: The crossroads In 2024, marketing and martech professionals are at a crossroads. ICPs: Ideal customer profiles.)

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The Best Medical Conference Apps [2024]

SpotMe Blog

By using QR code badge printing at check-in, you can easily scan HCPs’s personalized codes throughout the conference to access their profile information. Lead capture to make building relationships with HCPs easy and fast. The post The Best Medical Conference Apps [2024] appeared first on SpotMe.

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Leveraging hybrid events to boost B2B marketing success

BDB

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. For example, nutrition companies can incorporate smart sensors tracking attendee flows, dwell times and exhibit interactions to reveal content resonance and pinpoint promising leads for further engagement.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key. It is a balancing act because you may be tempted to ask for every piece of information you think you need to qualify a lead.

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50 AI Prompt Examples For Marketers to Maximize ROI

SocialPilot

. “Generate a detailed profile of our ideal customer for [Product/Service], including demographic, psychographic, and behavioral traits to target our marketing efforts.” ” “Create an outline for an informative eBook that addresses common pain points in [Industry], to be used as a lead magnet on our website.”