sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

ClearVoice

JANUARY 26, 2024

Now, before you say, ‘Well, of course,’ take a moment and think about all of the marketing campaigns you have in the field right now. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Seventy percent of PR professionals struggle with creating effective content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Stevens & Tate

JANUARY 31, 2024

We invite you to join us while we explore 2024’s exciting new marketing trends. Noteworthy Marketing News 2024’s Super Bowl Ads Get ready for a touchdown of nostalgia and entertainment as Nickelodeon takes stage during the 2024 Super Bowl advertisements. Read more here. Read more here.

Marketing AI 79

Marketing AI Trends Advertising Agencies Planning 79

Bluetext

APRIL 7, 2021

million by 2024. The barriers of entry for powerful brands and thought leaders have been lowered, which levels the playing field for companies of any size to become influential industry leaders. . With the support of social media and PR agency, Bluetext, you could be! This statistic is expected by researchers to jump to 64.7

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

SocialPilot

DECEMBER 8, 2023

Moreover, the discussions, articles, and resources shared on LinkedIn Groups can help you identify potential risks and opportunities relevant to your field. 5 LinkedIn Groups To Join in 2024 There’s no dearth of professional groups on LinkedIn. So, here are five LinkedIn Groups you should consider joining in 2024: 1.

Paid Content 42

Paid Content Linkedin Peer-to-peer Tips 42

SocialPilot

DECEMBER 7, 2023

Here’s the compilation of the 7 best social media podcasts of 2024 that you should tune in to. Social Pros Podcast with Jay Baer and Adam Brown Named the best social media marketing podcast at the Content Marketing Awards, the Social Pros podcast is hosted by two outstanding marketers known for their work in the social media field.

Social Media 61

Social Media Media Burn Rate Advertising Agencies 61