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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Meta is the largest channel in Fospha’s analysis, making up an impressive 47% of the total spending.

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

ClickZ

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November.

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Innovations in Search and Social [August 2023]

QuanticMind

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. The post Innovations in Search and Social [August 2023] appeared first on Basis Technologies. Sign up for the Basis Scout newsletter !

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How to Use ChatGPT to Analyze Your Media Plan Performance

Bionic

In May 2023, we integrated this recommender into your media plan builder to make it easier to use this AI in your daily workflow. Here’s how to analyze your media plan data with ChatGPT’s data analysis tool. Under CSV Data File, select the “Data for AI Analysis” option. Open the campaign you want to analyze. Click “Export.”

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How to optimize your marketing budget: Do more with less

Sprout Social

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. pic.twitter.com/TXQUiykmsO — Rowan Cheung (@rowancheung) November 22, 2023 AI can break down larger data sets into small actionable insights and filter out the noise.