article thumbnail

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . For instance, with access to real-time data, you can personalize messages based on website activity (first-party data) and new funding rounds (third-party intent data).

article thumbnail

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. For instance, with access to real-time data, you can personalize messages based on website activity (first-party data) and new funding rounds (third-party intent data).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Fast forward to 2020 and a good B2B sales pipeline is more than a simple process diagram and deal outline that tracks a deal status. Quick intros.

article thumbnail

Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Fast forward to 2020 and a good B2B sales pipeline is more than a simple process diagram and deal outline that tracks a deal status. Quick intros.

article thumbnail

Enterprise Lead Generation: What, Why, And How?

Zoominfo

G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. You shouldn’t be targeting enterprise leads the same way you target SMB or startup leads, because their needs are drastically different. We’re honored to be #1 on the Sales Intelligence – Enterprise Grid for the 5th consecutive quarter.

article thumbnail

B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

In 2020, the UK saw 40% more new business applications compared to pre-pandemic years, but also a steep increase in business closures across the same time frame. People are switching jobs, relocating, retiring early, and working from home more than ever before. The phenomenon dubbed “The Great Resignation” shows no signs of slowing down.

Purchase 130
article thumbnail

Conversica Strengthens Leadership Team with Key Appointments

Conversica

FOSTER CITY, Calif., – September 8, 2020 – Conversica, Inc. , I’m thrilled to welcome Peter and Mark as we scale Conversica in 2020 and beyond and deliver on our vision to build the largest augmented workforce in the world.”. Prior to that he stewarded E2Open through an IPO.