TrustRadius Marketing

OCTOBER 3, 2022

Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. Especially with downstream intent data, brands can build customized messaging to follow and guide buyers down the funnel while continuing to nurture accounts to establish long-term relationships across an organization. .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Valasys

JANUARY 23, 2020

Employ Videos: B2B Video marketing is one of the foremost sales strategies & continues to take the digital marketing world by storm in 2020. Furthermore, owing to the increase in the closed captioning videos will become more popular & SEO-friendly in 2020, to give the much-needed boost to your marketing strategy.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Valasys

MAY 22, 2020

However, delivering hyper-tailored content to optimize lead generation and nurturing endeavors is more important than ever before. Generating dynamic and predictive pieces of content based on users’ intent-data has become the need of the hour. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

MARCH 30, 2020

Read more on Top 5 Ways to Supercharge ABM with Intent Data. The best ABM-ers are those who make data-driven decisions. First and their party intent data can help marketers stick to a customer-centric approach based on data-driven insights. Read more on Top 5 Ways to Supercharge ABM with Intent Data.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020. billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MARCH 25, 2020

The average engagement time combined with the first and third-party intent data of your target prospects and their past buying interests and research methodologies, further help the marketers in designing hyper-personalized campaigns to best nurture and engage the prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Strategic-IC

JUNE 19, 2019

Equally, those who were deploying ABM in their Outbound campaigns were not harnessing Buyer Intent Data to identify target accounts that were actively in-market for their solutions. Here’s to a successful year and see you all at SaaStr Europa 2020!

Enterprise Management 78

Enterprise Management Work Management Marketing Management Account Based Marketing 78

Inbox Insight

APRIL 2, 2020

Account-based marketing proactively targets potential customers using personal communication and lead-nurturing in a more direct way. Find out how to run an account-based marketing campaign in 2020, with this guide. But which one will deliver the best results? Reading time: 5 minutes. What is account-based marketing (ABM)?

Inbound Marketing 111

Inbound Marketing Account Based Marketing B2B Marketing Work Management 111

Valasys

AUGUST 29, 2019

By the year 2020, 50% of all the online searches will be voice searches (Source: ComScore) & according to Gartner, by the year 2020, 30% of all the searches will be done without a screen. Focus on Optimizing the Website & the Content For Mobile Devices (Mobile UX): . Most of the voice searches are conducted on mobile devices.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

MARCH 9, 2020

A predictive content strategy in-turn is based on the first & third-party intent-data. & Thus, amassing insights from the big data the right way helps scale up personalization to streamline B2B sales cycles. Read more on AI for B2B Marketing: Roadmap for 2020.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 27, 2019

According to a recent report by CustomerThink 74% of the respondents acceded that by the year 2020, customer experience will surpass price & product as the key brand differentiator. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

MARCH 2, 2020

This identification is carried by usually an in-built repository of authoritative identity data & is an essential pre-requisite to the omnichannel remarketing campaigns. Read more on Top 10 PPC trends for 2020. Google has developed 21 strategies for better omnichannel remarketing.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Valasys

MAY 27, 2020

.” Also, the marketers should draft their pieces of content according to the demographic, firmographic, technographic, psychographic, past browsing behaviors, and researching habits and intent-data of their ideal prospects and customers. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

JANUARY 2, 2020

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Promotional tactics for online businesses & the process of acquiring new leads are anticipated to reach entirely new avenues in the year 2020. The PPC trends 2020: Gearing Up for the New Dawn in Digital Marketing.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Zoominfo

NOVEMBER 9, 2020

With business development professionals seemingly in less control over the funnel, forward-thinking organizations are creating data-driven, go-to-market frameworks, and maximizing sales through accelerated, hyper-targeted outreach to the right prospects, at the right time. Related infographic: Ultimate Guide for Sales Outreach in 2020!

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Valasys

JUNE 15, 2020

Discovery ads were first introduced in the year 2019, and its latest version was announced on 14 th May 2020 and as of June 2020 are now available across all platforms. Amy Bishop, Owner of Cultivative Marketing states, “Our CPLs were around 25% less than that of our other display and YouTube campaigns.”.

Google 72

Google Ads Top of Funnel Funnel Advertising 72

Valasys

FEBRUARY 5, 2020

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape.

SEO 59

SEO Practices Google Branding 59

Inbox Insight

JULY 7, 2020

trillion in 2020 and over $4 trillion by 2021. This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. For tech companies, that means staying one step ahead at all times and using IT intent data to shape strategy. The buying trends you need to know . Purchasing.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

Inbox Insight

JANUARY 6, 2021

Leverage intent data to pin point which assets will best meet the needs of your audience at different stages of the buyer process. Make sure you enter your leads into a well thought out nurture program – ensuring the next piece of content they are served is relevant to their needs.

Demand Generation 96

Demand Generation Webinar Metrics B2B Thought Leadership Marketing & Strategy 96

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

MARCH 19, 2020

A well-articulated content strategy needs to be directed towards the insights fetched from data. The intent data of the prospects coupled with their browsing patterns, social media activity, online purchase behavior and other insights such as demographic & firmographic details help marketers in the precise targeting of the personas.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Valasys

JULY 22, 2019

A data citizen is an employee who uses data from the digital footprints of prospects & from the first & third-party intent data, to make data-driven decisions to help the businesses accelerate on their core, bottom-line goals such as Conversion Rate Optimization (CRO) &/ sales conversions.

Enterprise Management 53

Enterprise Management Work Management B2B Marketing Marketing Management 53

Valasys

DECEMBER 12, 2019

Targeting & retargeting of the prospects leveraging their intent data & other digital footprints helps in the deliverance of the whitepapers. Checklist for writing a highly effective whitepaper for lead generation. Read more on Perfect time to make a Sales Call in 2020.

Paper 59

Paper Lead Scoring Lead Ranking Generation 59

Valasys

AUGUST 9, 2019

From the start of 2018 & presumably till the end of 2020, we have stepped into an era, wherewith the assistance from the Internet of Things (IoT) & omnichannel marketing, marketers plan to optimize, everything everywhere. The Evolution of SEO Algorithms.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40