B2B Marketing Directions
DECEMBER 20, 2020
For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.
KoMarketing Associates
FEBRUARY 13, 2020
By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. 5 B2B Marketing Best Practices You Can’t Ignore. There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020.
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Porch Group Media
SEPTEMBER 9, 2020
Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees.
Martech Advisor
NOVEMBER 25, 2019
Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. It’s almost 2020. CMOs are investing billions in digital marketing in attempt to achieve these ends. Ranked Objective Importance.
Madison Logic
AUGUST 26, 2020
To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. But start testing them in the second half of 2020 to maximize ROI both this year and next. Teams face heightened pressure to meet targets even as accounts may be reducing spend.
Terminus
JUNE 15, 2021
2020 was a record year for this team. Demand for Terminus’ leading go-to-market platform continues to accelerate. Progressive marketing and revenue leaders are increasingly moving to full-funnel account-based marketing (ABM) to help support and drive their overall customer acquisition, account expansion, and retention strategies.
Porch Group Media
AUGUST 4, 2020
In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. A majority of marketers (52%) reported increased spending during March-June 2020. Top Priorities During Pandemic. Source: Qualtrics) Improving CX can be massively worthwhile.
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