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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo.

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10 Ways to Earn Customer Trust on Your E-commerce Site

Outbrain

A lock icon next to a URL indicates a secure sockets layer (SSL), a form of advanced security that handles sensitive information such as customer names, phone numbers, emails, and credit card numbers. Savvy online shoppers know to look for that – and the lock icon – before making an online purchase. 2/ Site security.

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11 Small Business Marketing Strategies and Tactics to Employ Now

Outbound Engine

OutboundEngine has a feature that scans your business, syncs your information, and locks it in so you can stay in control of your business all in one place. These 11 small business marketing strategies are helpful to review regardless of what stage your business is in. Review your marketing goals. Check in on your marketing and sales goals.

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How To Optimize Your Landing Page For Better PPC

Unbounce

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 As you may have heard, Pay-Per-Click (PPC) is a competitive game.

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10 B2B Lead Generation Strategies for 2019

PureB2B

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. Here are effective B2B lead generation strategies that will play up your game in 2019. Don’t take word-of-mouth marketing for granted—it’s still the primary factor behind almost 50% of buying decisions.

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10 B2B Lead Generation Strategies for 2019

PureB2B

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. Here are effective B2B lead generation strategies that will play up your game in 2019. Don’t take word-of-mouth marketing for granted—it’s still the primary factor behind almost 50% of buying decisions.

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10 creative lead gen examples sourced from marketing legends

Unbounce

Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing.