Unbounce
MAY 4, 2023
For example, in 2019, Microsoft dumped a $1 billion investment into OpenAI , an AI research and development lab. Google and Microsoft are locked in an ( increasingly public ) arms race to deploy this new technology, which could totally transform how people find and engage with content online. Oh, how naive we were.
Unbounce
SEPTEMBER 16, 2021
In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 As you may have heard, Pay-Per-Click (PPC) is a competitive game. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.
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Altitude Marketing
OCTOBER 23, 2018
If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.
The Lead Agency
OCTOBER 4, 2017
In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. The truth is, however, that we are in the early inception stages of machine learning and artificial intelligence.
Single Grain
OCTOBER 2, 2019
A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. When it comes to text, it’s more important than ever before to use the copywriting strategy I call “frontloading.” Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions.
Golden Spiral
DECEMBER 13, 2018
Calls to action require both vision-casting copywriting and a compelling command to action. Do you know what your north star is for 2019? At the end of every year, hundreds of lists are published looking back at the incredible, odd, shocking, and newsworthy happenings of the last 12 months. Calls to action are important.
Unbounce
JULY 30, 2019
Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger. (Thank goodness!). But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign. There’s just too much at stake not to.
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