RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In the UK, publishers felt their own pressure in 2018 over the uncertainty of the newly instated General Data Protection Regulation (GDPR).

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Bundling Paid Search Agency Cable Advertising Agencies 40

Content Marketing Institute

MARCH 30, 2018

Instead, get inspired by the deeper meaning uncovered (true to form for the CEO of the Non-Obvious Company) in this crisis and other trends. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future.

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Curation Content Marketing Proposals Dwell 108

Digilant

APRIL 2, 2019

On Monday, March 25th the cord cutting trend was celebrated in Cupertino, California. It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. Compare that spend to the $13 billion Netflix reserved for original content in 2018.

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Cable Television marketing Amazon Act-On 55

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). Source: Pew Research Center. What we might know as"major network" evening news programs in the U.S.

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Cable Television marketing Broadcasting Curation 73

Martech Advisor

OCTOBER 24, 2019

billion to reach local consumers this year, which represents a $600 million increase compared to what national brands spent locally in 2018. In 2018, programmatic mobile ad spend in the U.S. In fact, streaming video subscriptions has now surpassed cable subscriptions worldwide for the first time. Geo-Fencing.

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Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Sword and the Script | B2B

DECEMBER 26, 2023

Originality will be more of a differentiator than ever.” ~ Michelle Garrett , PR Consultant and Writer, Garrett Public Relations Also see advice for 2024 Michelle curated here: 24 Marketing and PR Experts Share Insightful Advice for 2024 13. Audiences know the difference. AI loss of luster “Two-fold: AI fatigue is real.

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Marketing AI Paid Content Work Management Marketing Management 124

Digilant

JANUARY 24, 2023

2022 was an excellent year for connected TV (CTV) as more consumers switched their viewing habits from cable to connected platforms. By 2018, that figure had grown to 74%, and today it’s 87% — a vast majority and proof that CTV is the place for advertisers to be. In 2014, only 50% of households in the U.S.

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Paid Search Agency Ads Advertising Agencies Mobile Advertising 52