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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Image from CDTA factsheet.

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Facebook Will Limit Data Available to Advertisers

Hubspot

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. Source: Facebook. Where Facebook Advertisers Get Their Data. March 29, 2018.

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The 13 Best Real Estate Websites for Selling a Home in 2018

Hubspot

This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites. And, get advice from local real estate agents, brokers and others on Trulia Voices, their namesake real estate community. So, exactly what are those websites? Best for: Sellers.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft.

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It takes a village to launch a new online publication

Biznology

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. If You Build It, So What? If you’re in tech, it probably also means having a reddit and Telegram channel as well. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community. Like this post?

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods. The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform. Why Facebook Is Changing Ad Targeting.

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What Is Quora? A Marketer's Guide to the Most Underrated Platform of 2018

Hubspot

But there's more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. When first signing up for Quora, you can start by following your connections from Facebook and Twitter. In other words, whereas social networks like Twitter and Facebook focus primarily on the user, Quora is designed to focus on the question.