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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. Year founded: 2016. The Discussion. Welcome, James!

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GDPR and Digital Marketing: What Do You Need To Know?

Strategic-IC

What impact will it have on marketers? Why Do Marketers Need To Be Aware? For marketers, data is key to running successful campaigns; it helps us recognise site visitors, target the right people with the right content and much more. How will it impact the way we all - marketers and consumers alike - consider data?

Planning 101
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How COVID-19 Has Impacted Business: A 6-Month Retrospective

Hubspot

As we reported in March, the initial impact was painful on businesses. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. In this post, we'll take an in-depth look into buyer interest, marketing and sales outreach, and sales outcomes over the past six months.

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Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

Originally posted on Marketing Land. Marketers who take advantage of all the data signals available have a competitive advantage over those who are using a more limited set of data. Just a few months later, in 2016, SocialMoov was again migrated to yet another new platform. Data science, FTW!

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The Ultimate Guide to Entrepreneurship

Hubspot

Entrepreneurship is the process of starting (or improving upon) a business with the ultimate goal of making a profit. From marketing to accounting to logistics and beyond, entrepreneurs get to oversee the many facets of running a business. of all job seekers started their own business in 2016. Write your marketing plan.

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The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016

DiscoverOrg

Nearly a year ago on Monday, January 25th, 2016, during the review of our 2016 budget at the Board meeting, one of our Board members questioned whether we were sandbagging our aggressive budget and asked CEO Henry Schuck the quintessential question on every Board’s and CEO’s mind: “How can you grow the company faster?”.

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Defining the Impact of Programmatic Buzzwords over Brews In Kansas City: AI, Blockchain, Attribution, & More

Digilant

On Wednesday, October 3rd I attended Digilant’s gathering of digital marketers at Boulevard Brewery in Kansas City for a lunch panel around the topic of “Defining the Impact of Programmatic Advertising Buzzwords.”. do you see having a big impact on your 2019 marketing budgets? How does one consumer journey differ from the others?