Vidyard

FEBRUARY 22, 2016

Today’s marketers and sales teams face stiff competition for their audiences’ limited attention span,” said Michael Litt, CEO and co-founder of Vidyard. For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Today’s marketers and sales teams face stiff competition for their audiences’ limited attention span,” said Michael Litt, CEO and co-founder of Vidyard. For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

“Today’s marketers and sales teams face stiff competition for their audiences’ limited attention span,” said Michael Litt, CEO and co-founder of Vidyard. ” For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Terminus

NOVEMBER 20, 2017

Editor’s Note: This is a guest blog post from Heidi Vandermeer , the Account-Based Marketing Manager at Uberflip , a cloud-based platform that allows B2B marketers to create personalized content experiences at scale. Getting Started with Account-Based Marketing (ABM). Marketo Click To Tweet.

Account Based Marketing 29

Account Based Marketing Paid Search Agency ABM Work Management 29

Hubspot

NOVEMBER 4, 2015

When it comes to a marketing plan, this takes two distinct pieces: The first is aligning your marketing and sales teams behind shared goals. Marketing and sales alignment. If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

LeadSquared

MAY 20, 2015

Q/A section is the most popular part of our webinars as well. Yahoo Answers has worked well for a few of our Education clients. See how regular they are in this exercise: Strategy 3: Implement a lead nurturing strategy. For these leads, you need to set up a proper lead engagement or nurturing process.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Prospectr

APRIL 14, 2017

In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Convince & Convert

JANUARY 16, 2017

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. Let’s Make a Deal. A Mega Success Story.

Top of Funnel 156

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 156

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. To meet your quotas, you need to empower your sales team to make those hours count and find ways to cut down on the time they are spending tracking down data and content. Improve trust and brand strength in the market. Break out into new markets. Grow your sales team.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Rollworks

JUNE 3, 2018

Instead of focusing on attracting as many leads as possible, your team will be focusing on attracting accounts that will close and bring the most value : ( Source ). While you’ll bring in fewer leads, an effective ABM strategy will actually raise your marketing ROI because each lead will be worth more.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Sales Engine

APRIL 13, 2016

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, the Content Marketing Institute’s 2016 Benchmarks Report estimates that only 30% of the companies surveyed consider their content marketing efforts to be effective.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136

SnapApp

DECEMBER 4, 2017

In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! That was just five years ago, and now our industry is at a place where Mike Volpe's dream has been realized. Now, it's time to tap into the other dreams marketers are having.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Vidyard

OCTOBER 13, 2015

Ceridian planned to use this video for Dayforce’s product launch, but after they saw its impact and ability to so clearly communicate Dayforce’s value prop, the story of Jenny became the cornerstone of broader marketing and brand programs across the business. Spread the love, sales and marketing! Breakout Video Marketer of the Year.

Video Marketing 50

Video Marketing Best Practices Top of Funnel Work Management 50

Hubspot

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Since Facebook Lead Ads are designed for lead generation inside the world’s largest social media channel, they're especially potent. PPC Lead Generation Strategies.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! What in your opinion is the best use for each platform (Facebook, Twitter)?

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Marketing automation. Account based marketing. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Anything and everything to do with content marketing. Marketing Insider Group.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48