Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. Download the content funnel mapping checklist. He disembowels marketers who cut price and race to the bottom as the laziest. Low price is the last refuge of a marketer who has run out of generous ideas." Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. But, as you’ll see in this article, many businesses get it wrong.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

6sense

DECEMBER 10, 2021

Businesses continue to struggle with finding people who are interested in their products or services. They don’t know your brand yet, but they started researching a potential problem they face. It might help you to reveal a problem in your lead generation strategy and then fix it. This type of lead requires educational content.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Single Grain

MARCH 21, 2022

If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does. Influencers play a big part in creating content on social media. TikTok offers a wide variety of ads that cater to businesses of all sizes. The benefits of hiring a TikTok Ads agency.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . So what’s the catch?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). SNAPSHOT] Most Popular Interactive Content Types Used to Nurture Leads Through Each Stage of the Funnel. . This also reduces the amount of time the user has to research surgeries to determine which is best.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118