Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Contently

NOVEMBER 30, 2018

Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 billion monthly users.

Youtube 167

Youtube Video Marketing Cable Paid Search Agency 167

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. and won the Linda Mabelot’s New Directors/New Vision Award in 2016. Tips: “One of my most memorable interview moments was at Politicon 2016. Storytelling for social impact.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Content Standard

JUNE 13, 2018

While the original Twin Peaks captivated cable viewers each week back in the early 1990s as they eagerly awaited a new episode, the modern TV landscape no longer requires audiences to delay their gratification for answers. Fans were elated, and Lemonade was the highest-selling individual album in 2016. Image attribution: Pete Sekesan.

Marketing & Strategy 76

Marketing & Strategy Marketing Strategy Cable Storytelling 76

Content Marketing Institute

MARCH 21, 2018

Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense.

Content Marketing 96

Content Marketing Planning Content Paid Search Agency 96

Content Standard

MAY 16, 2016

In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. In our survey, we asked marketers and storytellers to define “experience” and “customer experience.” CX] My Growing Cable Bill.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Content Standard

MAY 16, 2016

In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. In our survey, we asked marketers and storytellers to define “experience” and “customer experience.” CX] My Growing Cable Bill.

Cable 46

Cable Classified Ads Storytelling Customer Surveys 46

Hubspot

NOVEMBER 7, 2018

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. In 2016, advertisers had to pay $5 million for a 30-second spot during Super Bowl 50. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Broadcast / Cable TV Ad. Penetration.

Paid Search Agency 70

Paid Search Agency Cost Per Thousand Ads Cable 70

chiefmartech

FEBRUARY 9, 2016

A Celebration of the 2016 Stackies Award Winners. Speaking of learning from your peers, we’ll be announcing the winners of the 2016 Stackies live on stage — if your entry wins, and you’re at MarTech , you’ll have the opportunity to come up and accept a trophy. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Marketing Insider Group

OCTOBER 19, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150