operations 2016 Analytics Marketing Automation Services Segmentation 
ClearVoice
AUGUST 16, 2023
Content management systems and marketing automation platforms enable businesses to collect and analyze customer data, segment audiences effectively, and automate personalized content delivery. These tools streamline the personalization process, making it more efficient and scalable.
Lattice
DECEMBER 1, 2015
If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack.
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Adobe Experience Cloud Blog
OCTOBER 13, 2016
Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.
Customer Experience Matrix
JUNE 17, 2019
Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.
Adobe Experience Cloud Blog
APRIL 11, 2017
Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Your prospects are bombarded with pitches from different vendors. In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns.
Content Standard
SEPTEMBER 28, 2015
Despite the feeling that customer engagement should be second nature to marketers, many struggle to consistently connect with consumers and build relationships with key micro-audiences. In reality, only 19 percent of marketing professionals consider themselves “very good” or “extremely good” at engagement. .
Vidyard
FEBRUARY 22, 2016
For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. The results we have seen with Vidyard’s personalization capabilities have been remarkable,” said Denica Stoyanova, head of digital marketing and marketing operations at Tradeshift. “We
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