Contently

JUNE 20, 2017

Vox Product publishes helpful stories like “ Building the Vox Media Video Microsite ” and “ Behind Vox.com’s Homepage Refresh “ The articles explain details relevant to front-end engineers and justify important design features. The site also lets Vox differentiate itself from other media outlets covering similar topics.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

chiefmartech

FEBRUARY 19, 2018

2015: What are the system dynamics of 2,000+ marketing technology vendors? Since 2015, The Stackies has been an annual awards program to learn and celebrate how these stacks are conceived and managed. I was thrilled with the 21 marketing stack slides we received and published them freely to the community. Accidental faux pax.).

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. If it doesn’t, then there is no response, community, or conversation.” The end result, according to CIO , was called one of the biggest social media fails of 2015, which also coincided with a 40 percent drop in its stock price.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Content Marketing Institute

MARCH 15, 2018

The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Facebook created Instant Articles in 2015 to help publishers’ articles load faster in news feeds. Brands use Medium to reach a niche community and leverage the network’s simple UX.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

Hubspot

FEBRUARY 15, 2017

With over 30,000 members in more than 70 chapters, it’s become a community of and resource for marketers -- one that celebrates the work we do. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers. There's a community for everything, and social media is the place for all of them.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Hubspot

AUGUST 16, 2015

Not only has Lego done a great job with traditional advertising to their target market (young boys), but it has also successfully built and fostered active communities of fans and followers, created engaging pages on its website with games and marketplaces, and begun marketing specifically to both adult fans and young girls. 1930s – 1940s.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. Or Sephora, who have mastered brand community with their content, inviting their audience into an engaging, educational, empowering environment. Live events that invite customers into your brand’s community.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Hubspot

DECEMBER 14, 2015

November 7, 2015. Instead, they invited their community to join employees in taking Black Friday off from work -- and from shopping -- to do what they love most: being outside. Instead, they invited their community to join employees in taking Black Friday off from work -- and from shopping -- to do what they love most: being outside.

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

Hubspot

JANUARY 5, 2016

To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits. Like Herschel Supply, consider how your brand can use social media to create a community, not simply a list of followers. 5) Herschel Supply Co. 6) Everlane. But, Purina didn't stop there.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Content Standard

FEBRUARY 18, 2015

The other day, Scoop.it’s Director of Community and Content Ally Greer reminded me to watch my favorite movie of all time: Big Fish. This is a trend that the great minds at Facebook and Instagram picked up on in 2014 and are looking to aggressively advocate for in 2015.

Media 40

Media Microsite Content Network Marketing 40

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Content marketers like Noah Kagan have found courses to be an excellent way to grow your email list while building a community around your brand. Microsites. It was a powerful and educational way to connect with the community.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167