Marketing Insider Group

SEPTEMBER 21, 2015

Based on the latest study by Adobe and PageFair, there are approximately 200 million monthly active users of ad-block software globally. Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year.

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

Contently

APRIL 20, 2016

The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. Our 2015 study , showed that 48 percent of respondents felt deceived by native advertising. Native advertising on publisher sites has come under fire for sometimes deceiving and confusing readers.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

KoMarketing Associates

FEBRUARY 9, 2016

Case Study. Case studies can be similar to customer testimonials (below). Case studies may also include key data points such as how a product helped the featured buyer save XYZ dollars, become ABC more efficient, etc. They provide the context of an advertorial with the authenticity of a product review and rating.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Contently

NOVEMBER 29, 2016

It was a fairly standard advertorial, presenting the facts (or “facts”) a brand wants the consumer to know. One Cornell University study showed that the same dinner tastes better when it’s more expensive. Since 2013, the incident has served as an interesting learning experience for content marketers.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Branding Brand Identity 60

Contently

JULY 22, 2016

“In December 2015, Karen announced we would be following a content marketing model,” explained Katrina Neal, Cisco’s head of content for its service provider segment in the UK. She referenced Tim Washer, a creative director at Cisco who’s also had a long career as a standup comic and studied improv under Amy Poehler.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Contently

JULY 22, 2016

“In December 2015, Karen announced we would be following a content marketing model,” explained Katrina Neal, Cisco’s head of content for its service provider segment in the UK. She referenced Tim Washer, a creative director at Cisco who’s also had a long career as a standup comic and studied improv under Amy Poehler.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Content Standard

APRIL 2, 2016

But as the Content Standard’s John Montesi writes: “the real advertorial power of [messaging apps for businesses] is not in the scramble to come up with push ads in yet another new medium.” A year later, Kik commissioned a study that showed that 90 percent of Kik users interacted with a brand.

Social Media 43

Social Media Media Advertorials Multi-Channel 43