Vidyard

MARCH 30, 2015

Recognizing that video was becoming a strategic part of content marketing and demand generation programs, Lenovo recently switched to Vidyard because of Vidyard’s ability to track individual viewers, see how much of each video they watched and push that data into Eloqua for better lead scoring and customer insight.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Outgrow

FEBRUARY 2, 2024

Common CRM challenges include messy data and lack of process adherence. HubSpot’s transition from a marketing-centric to a comprehensive CRM platform. User’s transition from resisting change to realizing the CRM’s effectiveness. .” Aptitude 8’s role in building custom applications on HubSpot.

Work Management 52

Work Management CRM Enterprise Management Marketing Management 52

Martech Advisor

NOVEMBER 4, 2019

A built-in CRM or native integration with your CRM platform so that sales reps can easily target qualified leads. HubSpot lead management - An end-to-end CRM for businesses of every size. HubSpot is well recognized as a leader in CRM and marketing software systems. And, the software system has been rated 4.5/5

Enterprise Management 67

Enterprise Management Marketing Management Marketing Automation Services Lead Management 67

Sprout Social

AUGUST 16, 2023

Plus, we’re sharing stories from brands that are driving smarter, faster business impact after making the switch to Sprout. Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. What is Salesforce Social Studio?

Enterprise Management 68

Enterprise Management Work Management Marketing Management Brand Identity 68

Hubspot

OCTOBER 29, 2019

Switching up your sources will nix the perception that you’re self-serving. On a larger scale, a company can also opt to add a "social" source of deal options to their CRM softwares to see how many customers are coming from social selling. Post content that your target buyers will be interested in, and post it often.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Lead Liaison

MARCH 7, 2018

If we’re connected to your CRM, we could tell you if they’re CRM or not. And very briefly we’re going to switch back to the presentation over here. So I might say we have a search from 2014, this is a dummy account. Let’s say it’s a search made 2014 ad campaign. Their city.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Hubspot

DECEMBER 17, 2013

With marketing minds now turning their attention to 2014 , these professionals are beginning to look at budget and strategic focus for the coming 12 months. In many respects, 2014 really is a year of new opportunity and a time when more nimble organizations can steal a march on the slower-moving market leaders.

Paid Content 28

Paid Content Distribution Top of Funnel Paid Search Agency 28

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Close , a CRM for startups and SMBs, is a great example of producing solid content marketing campaigns year after year. Book My Free Marketing Consultation.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). and was acquired by Facebook in 2014 for $19 billion.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94