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Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Adobe Experience Cloud Blog

Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. There are three types of email campaigns, each with their own use cases: Batch Emails : Also known as “batch and blast”. Bad nurture programs act like batch and blast; good nurtures are built for the long-term and take time to realize results.

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B2B Email Marketing: Batch and blast, mobile and other challenges

markempa

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. Here are their answers.

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Big Takeaways From Eloqua Experience 2013

SnapApp

Eloqua Experience 2013 in San Fran was a blast! The Need for More Resources . The problem: businesses need to start allocating enough people, resources (including technology), and time to meet their content marketing goals. We already can’t wait for Eloqua Experience 2014. What were your big takeaways?

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Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

According to the “ State of Inbound 2015 ” report, marketers who saw a higher marketing ROI in 2014 were more likely to have used marketing automation software. 13) “We don’t have the internal resources for marketing.”. Social media is one of the many online resources people go to in order to find information on work-related topics.

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7 Amazingly Effective Lead Nurturing Tactics

Hubspot

Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). The research also consistently shows that personalized emails tend to produce significantly better results than generic email blasts. 7 Amazingly Effective Lead Nurturing Tactics.

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4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)

Hubspot

M+R’s 2015 Benchmarks found that online revenue was up 13 percent between 2013 and 2014. That could mean following up every email blast with a tweet, or assigning each staff person a day to post to Facebook or a specific platform to manage by building out a robust social media calendar ahead of time. You may never know.

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5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

However, gone are the days of “batch N’ blast” success stories. B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy.