Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
Adobe Experience Cloud Blog
JULY 21, 2015
Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. There are three types of email campaigns, each with their own use cases: Batch Emails : Also known as “batch and blast”. Bad nurture programs act like batch and blast; good nurtures are built for the long-term and take time to realize results.
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