Remove 2013 Remove Storytelling Remove Transparency Remove Trust Marketing
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The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Trust is an important component in any relationship. It doesn’t matter its nature, if a relationship doesn’t have trust then oftentimes it ends up failing in one way or another. Many of them fall short of their marketing tactics, which preach trust but don’t live it. Why is trust so important?

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The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Trust is an important component in any relationship. It doesn’t matter its nature, if a relationship doesn’t have trust then oftentimes it ends up failing in one way or another. Many of them fall short of their marketing tactics, which preach trust but don’t live it. Why is trust so important?

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The big challenge for big brands today: authenticity

Biznology

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. Catalina, a big marketing consulting firm, reported that 90 of the top 100 consumer packaged goods brands lost market share in the first half of 2015.

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Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Hubspot

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? A first time marathoner running the Boston marathon in 2013, and stopped after mile 25.

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What It Means to Get Branded Content Right

Content Marketing Institute

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

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Human-to-Human Marketing: A Trend for 2015 and Beyond

Hubspot

This has, in turn, forced businesses to reevaluate their approach to marketing. Because, let’s face it: it doesn’t matter how many marketing dollars you spend, if your brand isn’t resonating with your audience, it’s money wasted. That is the exact feeling that human-to-human marketing aims to eliminate. Human Era Brands.

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14 Instagram Trends You Can’t Ignore in 2021

Single Grain

it's 2 hours and 3 minutes), social media has transformed marketing. . Here are the top 14 Instagram trends that you should implement into your Instagram marketing strategy. Trend #10: The Popularity of Cause Marketing Is Increasing. Dive Deeper: 9 Influencer Marketing Trends You Can’t Ignore in 2021.