Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Are you going to be hosting regular webinars?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Webbiquity

JANUARY 2, 2013

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hinge Marketing

MARCH 24, 2015

That requires a game plan that’s achievable and, above all, avoids social media burnout. A Race Worth Winning Social media marketing is not just a campaign – it’s a commitment. You need a game plan that focuses on objectives, content and management. Budget for it. To gain 100 new LinkedIn followers?

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. We hope you will use these highlights to help shape your marketing strategies for the year to come. The More Things Change, the More They Stay the Same.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. With any of these content strategies, remember that the starting point would be to find what your target audience is interested in, and what are their content consumption channels & devices of preference. Their video strategy.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

FEBRUARY 18, 2013

Because without inbound marketing strategies in place, there can be no effective use of native advertising. A recent Marketing Budgets 2013 study by Econsultancy and Responsys found that 70% of brand marketers will allocate budget to content creation , an integral component of inbound marketing, in 2013.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. While specifically designed niche pages have lost their caliber to an extent, the Key Performance Metrics (KPIs) from web analytics such as: 1.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Albacross

JANUARY 23, 2014

Looking for statistics that will help you fine-tune your marketing strategy in 2014? In this article, we bring you 20 insightful marketing statistics (courtesy of digital asset management company WebDAM !) 1: In 2014, marketing teams will spend $135 billion on new digital marketing collateral.

Statistics 40

Statistics Marketing Budget Marketing Strategy Marketing & Strategy 40

Webbiquity

FEBRUARY 10, 2015

While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. 58% of marketers indicate that their social media efforts have generated leads. For the first time, marketers spent more to advertise on the Internet (a total of $42.8 marketers spent $12.8

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hinge Marketing

DECEMBER 6, 2013

The transformation of content marketing is upon us, and for firms who have not adopted this will begin to fall further and further behind the curve. Content formats can range anywhere from a book, article, webinar, video and blog posts.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Content Marketing Planning 48

Hubspot

DECEMBER 16, 2013

The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Even with the benefits of content marketing, it''s doesn''t come without challenges (if it were that easy, then it probably wouldn''t be as effective).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

FEBRUARY 5, 2013

We use marketing surveys for a number of reasons, from identifying overall customer satisfaction scores, to deciding how to position new products, to conducting new research to support thought leadership content, as is the case with HubSpot's new 2013 Inbound Marketing Survey , which we launched last Friday.

Marketing Budget Creation 28

Marketing Budget Creation Customer Surveys Design Planning 28

seo.co

DECEMBER 8, 2020

. + Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. If you’re reading this, you’re probably looking for ideas, tactics, and strategies for marketing your business online. Organic (non-paid) advertising, on the other hand, requires strategy that isn’t well-defined.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. That’s why we make an omnichannel content strategy a huge priority. Create a multi-channel, multi-media strategy.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141