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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

For Gen Z, convenience is all about fast delivery. Uber, Lyft, Instacart, UberEats, and DoorDash were founded around 2010, and Gen Z favorite GoPuff, which promises delivery in less than 30 minutes, arrived in 2013. Gen Z prefers fee-based loyalty programs, Millennials earn points. They grew up alongside the on-demand economy.

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The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers.

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The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers.

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What is CRM retargeting and why does it matter?

Liveintent

Those include: Offline data sources like in-store purchases, loyalty cards, and customer service centers Online data sources like website and app interactions, eCommerce purchase data, survey responses, social and email engagements. In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013.

CRM 127
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The Rise of “Open Business”

Convince & Convert

We call it “open business” Spanning multiple platforms and social channels, customers are now immersed and engaged in a constant conversation about the products and brands they love. Transparency. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands.

Business 144
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The big challenge for big brands today: authenticity

Biznology

We are living in an age of growing skepticism and ebbing loyalty for many established brands. A recent poll by Havas, a reputable marketing agency, showed that consumers in America trust only about one fifth of all brands (least trusted – snacks and household gadgets). For Millennials, authenticity is particularly important.

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The Impact of New Technology on Marketing

Digital Marketing World Forum

In 2013, 47% of US marketers focused on creativity to drive marketing strategy. Connectivity : There are about 4 billion internet users online, meaning that 50.8% Accountability & Transparency: Of the US$63.4 And it’s not just the interface between brands and people that have been transformed. Last year that number was 29%.