markempa

SEPTEMBER 16, 2012

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

markempa

MAY 13, 2012

However, too many B2B marketers — a whopping 61% according to MarketingSherpa’s 2012 B2B Marketing Benchmark Report — think that filling out a Web form, downloading some information, or attending an event is enough qualification to hand a lead to Sales.

Lead Qualification 120

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

NOVEMBER 19, 2012

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Here’s what the data revealed …. Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site?

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. Lead Generation: Trends in 2012 marketing budgets.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

Valasys

OCTOBER 7, 2019

According to research by CoSchedule, marketers who use agile project management are 252% more likely to report success. Furthermore, the timely delivery of contextual information keeps the dialect of “marketing” in content marketing intact.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63

Hubspot

DECEMBER 6, 2011

In under 30 seconds, it analyzes all of your marketing -- not just your website -- reviewing over 30 different factors and then providing an overall Marketing Grade on a 1-100 scale. Why is Marketing Grader Replacing Website Grader? In 2012, marketing is about more than just your website.

Top of Funnel 28

Top of Funnel Hubspot Marketing Websites Tools 28

Hubspot

AUGUST 9, 2011

New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment. In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

markempa

SEPTEMBER 30, 2012

Here’s the conundrum: Spenner is at the 20-mile mark in the content marketing marathon, while too many marketers haven’t even reached the starting point. Consider this statistic from the 2012 MarketingSherpa Lead Generation Benchmark Report (free excerpt): 75% of marketers have no formal lead generation strategy.

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JANUARY 20, 2014

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing.

Marketing Automation Services 48

Marketing Automation Services Work Management Trigger Marketing Mobile Advertising 48