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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

MarketingSherpa Email Benchmark Guide: [link] Mailer Mailer Email Marketing Metrics Report: [link] Epsilon Email Trends Results: [link] MailChimp Email Marketing Bechmark: [link] Bronto Email Statistics: [link] As I said, look at them but don’t bet on them or try to set your goals based on what others are supposedly doing.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Reply theComplex 2011 January 3 at 3:28 pm Fantastic tips, Jeff! Reply Charity Hisle 2011 January 4 at 6:28 am Love the tips, will try to implement them all in 2011! Reply Pete Carr 2011 January 4 at 7:46 am Hi Jeff, What a comprehensive list.I Reply Kirby 2010 December 20 at 12:24 am Thank you! These will come in handy!

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

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How to Build a Content Strategy for Small Businesses

Scoop.it

And that’s just one statistic. And live streaming is commonplace in online marketing to drive audience engagement. The type of content you select depends on your marketing goals and your audience. The campaign went viral across 80 countries. What Is a Content Strategy? It is best to use a combination of formats.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

By Sean Donahue , Editor, More Posts If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors. We treat it as a privilege.

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.