The Effective Marketer
JANUARY 13, 2011
If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere? You can follow any responses to this entry through the RSS 2.0
The Effective Marketer
JANUARY 13, 2009
If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License.
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Adobe Experience Cloud Blog
APRIL 18, 2013
I first wondered about the other 37% and what they are doing… but then I got interested in exactly what email metrics marketers track. My sense is many are tracking open rates, click rates, and that some are also looking at relevant segments (geographies, personas, buying behavior, etc.).
Industrial Marketing Today
JULY 1, 2011
The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Email content that appeals to engineers. Email marketing metrics. Open rates are unreliable because they only track emails in HTML format with a small transparent graphic.
Adobe Experience Cloud Blog
MARCH 4, 2011
However, email marketing isn’t always an easy channel to conquer with its unique resource requirements including those dedicated to content creation, landing page creation, distribution and measurement. The answer to easing email marketing headaches is to move to the next level and implement email marketing software.
Hubspot
JULY 12, 2012
Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. Does sending way more emails make you a spammer? Source: ReturnPath, 2011 ).
Hubspot
JUNE 7, 2012
Dynamic lists are best used for email campaigns in which you plan on sending email more than once to a certain type of follower, like a monthly email to all of your customers. How to Design Email for Mobile. To design your email templates for mobile devices, first put yourself in the shoes of a mobile user.
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