2011 Email Campaigns Open Rate Response Rate 
Adobe Experience Cloud Blog
MARCH 4, 2011
However, email marketing isn’t always an easy channel to conquer with its unique resource requirements including those dedicated to content creation, landing page creation, distribution and measurement. The answer to easing email marketing headaches is to move to the next level and implement email marketing software.
Webbiquity
FEBRUARY 27, 2012
More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly.
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